20th January, 1pm
Why Posting in China Isn’t Working
(and What Actually Makes Parents Trust You)
If you’re a tutor who knows China is a huge opportunity but feels unsure how parents there really decide, this session will change how you think about visibility, credibility and inbound interest forever.
Most tutors don’t fail in China because they’re bad at marketing.
They fail because they’re using the wrong model.
China is not an open social media ecosystem. It’s closed, trust-led and proof-driven. And that changes everything.
If you’ve ever thought:
- “I know China is a big opportunity, but I don’t really understand how parents choose.”
- “I’ve posted on Little Red Book and nothing happened.”
- “I’m worried I’m doing something culturally wrong or embarrassing myself.”
- “I don’t have time to become a China social media expert.”
- “I want real enquiries, not just ‘visibility’.”
Then this webinar is for you.
Here’s the uncomfortable truth:
Chinese parents don’t choose tutors the way Western audiences do.
They don’t reward noise.
They don’t respond to personality-led branding.
They don’t trust newcomers easily.
They choose based on:
- Familiarity
- Repetition
- Perceived authority
- Quiet social proof
Which is why so many well-qualified tutors feel invisible in China.
Not because they’re bad at what they do.
But because they’re playing the wrong game.
What This Webinar Will Show You
This is not a “how to go viral” session.
You will learn:
- How Chinese parents actually decide who to trust (and why it looks nothing like Western funnels)
- Why random posting rarely leads to enquiries
- What “proof” really looks like in China (and why likes are almost irrelevant)
- The difference between visibility and credibility
- How inbound interest is quietly engineered over time
- What a calm, trustworthy China-facing presence actually requires
You’ll leave with a completely different mental model for how growth in China works.
Identity-Based Positioning
This is for you if:
- You’re a high-quality tutor who wants premium families, not price shoppers
- You care about authority, not attention
- You want to look established, not experimental
- You understand that trust is built, not hacked
- You want a sustainable presence, not a short-term spike
This is not for you if:
- You want instant leads
- You expect guarantees
- You want viral tricks
- You’re looking for a quick win
This session is delivered by Orchid & Oak, a China-facing consultancy built by education specialists, not social media marketers.
We focus on one thing: helping tutors and tutoring businesses look credible, trustworthy and established to Chinese parents.
Not louder.
Not trendier.
More trusted.
What Happens After the Webinar
You’ll understand:
- Why what you’ve tried hasn’t worked
- What would actually move the needle
- Whether building a China presence is right for you
And if it is, we’ll explain what we’re launching in March and who it’s designed for.